Advertising that sticks to your fingers and your mind.
4500 advertising messages per day are vieing for our attention. As advertising pressure rises, people’s attention and willingness to accept companies’ attempts at communication declines. Lead-media strategies have become inefficient, networked marketing for all the senses is the new challenge.
Recent studies confirm that tactile marketing materials are an efficient way of getting the attention and winning the sympathy of your target group.
Faltwerk combines the communicative strengths of a giveaway with the design flexibility and information depth of print media. Amazement, the play instinct and the joy of discovery guarantee 100% attention and interactive involvement.
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