- 60.000 advertised brands versus an active vocabulary of just eight- to ten-thousand words
- 4.500 marketing messages per day
- 86 % increased advertising-budget in the past twelve years, at just 45 % more consumption.
This is the current environment for marketing in Germany.
As advertising pressure rises, people’s attention and willingness to accept companies’ attempts at communication declines.
Recent studies confirm that tactile marketing materials are an efficient way of getting the attention and sympathy of your target group. Promotional giveaways not only enjoy the highest acceptance of all media, they also excel in their recall-performance: 72% in unaided awareness, vs. 24% for print- and 49% for TV-advertising.
Integrated into your communication concept, a suitable giveaway can markedly improve the effect and durability of a marketing campaign, an event or a trade show.
Faltwerk combines the communicative strengths of a giveaway with the design flexibility and information depth of print media. Amazement, the play instinct and the joy of discovery guarantee 100% attention and intensive engagement with your message.
For more than ten years, our customers have confirmed the practical effectiveness of faltwerk.
Marketing consultants report of year-long presence of faltwerk objects on the desks of their clients. Direct-marketing experts are amazed about response-quotas and salespeople are delighted by the increased awareness of customers with faltwerk as a tactile sales-aid.
If you would like to learn more about the communicative effect of faltwerk and promotional products in general, please download the article "Promotional Products - The sleeping beauty of corporate communication" by Olaf Hartmann here.
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